ABOUT REACH

Reach is the new mobile app where customers choose to share data with their favorite brands, and get rewarded with Reach$ to use instead of cash with any brand in the app. Members also enjoy fun opportunities to engage with brands they trust.

Brands gain a sustainable competitive advantage through Reach’s exclusive Zero-Party PlusTM data. All data is proactively shared and fully compliant, providing near real-time, actionable insights beyond the brand and category.

REACH WAS INSPIRED by the need to re-invent the customer-brand relationship.

CUSTOMERS NEED control over their personal data, compensation for sharing their info, and a community of shared values and interests.

BRANDS NEED actionable customer insights so they can deliver personalized, relevant value and opportunities, and maximize lifetime customer value.

REACH BENEFITS BOTH in a unique partnership where customers and brands each control what matters most to them.

It’s all within Reach.

TEAM REACH

Reach has brought together a diverse team with deep and broad experience in fields including technology, marketing, behavioral science and customer experience. Our founders, our team and our distinguished advisors share a vision of a new kind of partnership between customers and brands.

Reach Management

Mike Ribero
Mike RiberoCHIEF EXECUTIVE OFFICER
George Northup
George NorthupPRESIDENT
Rob Vance
Rob VanceCHIEF TECHNOLOGY OFFICER
Laura Siegfried
Laura SiegfriedVP OF LOYALTY
Gardner Loulan
Gardner LoulanVP OF CONTENT

Reach Team

Yosef Becher
Yosef Becher HEAD OF BUSINESS STRATEGY AND ANALYSIS
Howard Schneider
Howard SchneiderADVISOR
Lauren Kershner
Lauren KershnerMARKETING MANAGER
Katy Nydam
Katy NydamSCRUM MASTER
Tiffany Cha
Tiffany ChaUI/UX DESIGNER

Renowned Advisors

Andy Sriubas
Andy SriubasCOO, OUTFRONT MEDIA
Mike Lynch
Mike LynchCEO, 3 EMERALD MARKETING
Kip Knight
Kip KnightOPERATING PARTNERS, THOMVESTT VENTURES
Jennifer Leurer
Jennifer LeurerCEO, CYBERSCOUT
Bob Pearson
Bob PearsonADVISOR GLOBAL ENGAGEMENT, U.S. DEPT OF STATE
Robert Apatoff
Robert ApatoffEXECUTIVE DIRECTOR, KELLOGG SCHOOL OF MANAGEMENT
Dr. Victoria Romero
Dr. Victoria RomeroCHIEF BEHAVIORAL SCIENTIST, NEXT CENTURY, CACI INTERNATIONAL
David Demarest
David DemarestPRESIDENT ASPENLINE REPUTATION STRATEGIES
Fran Maier
Fran MaierCEO & FOUNDER BABYQUIP
Eddie Serrill
Eddie SerrillBUSINESS LEAD STRIPE CAPITAL
Dr. Felix Chen
Dr. Felix Chen PAIN MANAGEMENT PHYSICIAN PALO ALTO MEDICAL FOUNDATION
Ken Rudin
Ken RudinSVP OF USER GROWTH THOUGHTSPOT
Scott McNealy
Scott McNealyCO-FOUNDER CURRIKI

Brand Advisory Collective

Jessica Burns
Jessica BurnsVP OF BRAND MARKETING & CREATIVE, GRUBHUB
Tia Cummings
Tia CummingsVP MARKETING, WALKER & CO. BRANDS
Erin Everhart
Erin EverhartDIRECTOR OF DIGITAL PERSONALIZATION, ARBY’S
Pablo Henderson
Pablo HendersonVP MARKETING, EQUINOX HOTELS
Joe Rago
Joe RagoSENIOR DIRECTOR, DIGITAL EXPERIENCE, ULTA BEAUTY
Abhi Vyas
Abhi VyasDIRECTOR OF DIGITAL PERSONALIZATION & ANALYTICS, VERIZON WIRELESS
Jessica Williams
Jessica WilliamsSENIOR DIRECTOR, GLOBAL BRAND & MARKETING, VISA
Kathryn Wong
Kathryn WongASSOCIATE DIRECTOR OF CRM, WALMART
Rebecca Traverzo
Rebecca TraverzoVP MARKETING, THIRDLOVE