Brands, now more than ever, need to nurture and grow their customer communities to further drive customer engagement.
Customer acquisition is an essential aspect of any business operation. New customers add to your base and bring in more revenue.
Over the years, consumers have grown more discerning and scrutinous when it comes to choosing brands they do business with.
What makes customers loyal to a brand? Is it the name and the guarantee it offers? Or is it the value their products bring in exchange for the price customers pay?
Creepy. That’s how two-thirds of US consumers describe many brand interactions today.
The advent of the Internet, the growing prevalence of mobile shopping, and other seismic shifts in the global economy have drastically modified the lives of consumers around the world.
Many brands continue to ask themselves what customers want from them, especially in the current state of the economy and business in general.