Programs that reward customers for purchases and other behaviors have been around for quite a while.
“Lovemarks” are brands and services that people know and love. In marketing circles, lovemarks are seen as ways to establish what is called “loyalty beyond reason.”
More cities have been reported adopting small business loyalty programs to promote local establishments.
Rewards programs are long standing assets in the Quick Service Restaurants (QSR) industry.
Subscription services have been on the rise long before the pandemic hit.
As 2021 begins, most people and most companies have already formulated their new year resolutions.
Do travel programs still have value during a once-in-a-century global pandemic? How is the travel industry coping?
Making participation in a loyalty or engagement program contingent upon customers using only one given payment vehicle is a thing of the past.