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reward customers

Reaching for a Better Way to Reward Customers for Sharing Data

Programs that reward customers for purchases and other behaviors have been around for quite a while.

lovemarks, habitual behavior

Lovemarks or Consumer Habits?

“Lovemarks” are brands and services that people know and love. In marketing circles, lovemarks are seen as ways to establish what is called “loyalty beyond reason.”

small business loyalty programs

The Rise of City-Sponsored Small Business Loyalty Programs

More cities have been reported adopting small business loyalty programs to promote local establishments.

rewards points programs

McDonald’s and Burger King: Going Beyond Rewards Programs

Rewards programs are long standing assets in the Quick Service Restaurants (QSR) industry.

best subscription service

The Best Subscription Services Build Relationships

Subscription services have been on the rise long before the pandemic hit.

new year resolutions for business

Why New Year’s Resolutions for Business and Customer Relationships Fall Short

As 2021 begins, most people and most companies have already formulated their new year resolutions.

travel programs

The Truth About Travel Programs (That the NYT Missed)

Do travel programs still have value during a once-in-a-century global pandemic? How is the travel industry coping?

multi tender service

Give Customers Options: Why Companies Should Adopt a Multi-Tender Model

Making participation in a loyalty or engagement program contingent upon customers using only one given payment vehicle is a thing of the past.

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