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Assessing the Amazon Shopper Panel (and their Customer Compensation Policy)

Amazon’s recent launch of their Shopper Panel has stirred new interest in some of the platform’s most loyal customers.

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The History of Customer Loyalty Programs: Lessons From The Past

Customer loyalty programs are an extremely effective revenue generator for businesses when designed and deployed right.

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The Loyalty Marketplace: Reimagining the Consumer-Brand Relationship

The consumer-brand relationship is ripe for reinvention.

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The Paradox of Personalized Marketing

Personalization has become a priority for almost every consumer brand.

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2020 Loyalty Barometer Review: What Customers Think of Loyalty Programs

At REACH, we aspire to give customers full control of their data while providing more interesting ways to interact with the brands they love.

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The Five Questions You Need to Ask Yourself Before Building a Customer Loyalty Program

A customer loyalty program remains one of the biggest and most effective revenue drivers for many businesses.

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