1509, 2021

Building Customer Engagement By Nurturing Communities

Brands, now more than ever, need to nurture and grow their customer communities to further drive customer engagement. The rewards are great. For one, communities of engaged consumers can quickly become a brand's most valuable marketing asset. Humans will always be better [...]

109, 2021

3 Ways to Leverage Brand Loyalty for Your Customer Acquisition Strategy

Customer acquisition is an essential aspect of any business operation. New customers add to your base and bring in more revenue. However, an ineffective and unfruitful customer acquisition strategy can be costly. According to a study, acquiring customers costs 5x more than [...]

2608, 2021

Highlight Brand Purpose and Values to Cultivate Loyalty

Over the years, consumers have grown more discerning and scrutinous when it comes to choosing brands they do business with. What do they want in exchange for their loyalty? A good product or excellent service at a good price remains a vital [...]

908, 2021

What Makes Customers Loyal to a Brand? Examining the Data

What makes customers loyal to a brand? Is it the name and the guarantee it offers? Or is it the value their products bring in exchange for the price customers pay? In hyper-competitive markets where customer loyalty and brand loyalty are critical [...]

308, 2021

Reach in the News on Cheetah Digital Podcast

Reinventing the Customer-Brand Relationship Creepy. That's how two-thirds of US consumers describe many brand interactions today. The use of cookie tracking to retarget digital ads, the lack of transparency about how customer data is used and sold, the faceless algorithms that drive [...]

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