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The Reach Idea Exchange

The Reach Marketplace is all about partnerships based on a reciprocal value exchange. We’re challenging the status quo, helping reimagine the consumer-brand relationship into a true win-win.


Our blog is also challenging conventional practices; and since we believe in the power of community, we’re asking you to join in the exchange of ideas, opinions and visions. Here we will share thoughts from the team that created Reach, its advisors, partners and participating brands – and you! You’ll notice a “What do you think?” link at the end of each blog post; please use it to let us know what’s on your mind. If you have a question, we’ll respond. As you stimulate our thinking, we’ll react. After all, it takes at least two to build a partnership.

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“It’s information you’re giving away for free anyway, so I might as well get something out of it."

- Nicole

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Featured Posts

consumer behaviors

Age, Gender, and Education: How These 3 Factors Influence Consumer Behaviors

The advent of the Internet, the growing prevalence of mobile shopping, and other seismic shifts in the global economy have drastically modified the lives of consumers around the world.

what consumers want

What Consumers Want: Our Research Results

Many brands continue to ask themselves what customers want from them, especially in the current state of the economy and business in general.

third party cookies

The Death of the Cookie: How Companies Should Prepare for the Phase-Out of Third-Party Cookies

Google has recently announced that it’s going to kill third-party cookies in Chrome by 2022.

reward customers

Reaching for a Better Way to Reward Customers for Sharing Data

Programs that reward customers for purchases and other behaviors have been around for quite a while.

lovemarks, habitual behavior

Lovemarks or Consumer Habits?

“Lovemarks” are brands and services that people know and love. In marketing circles, lovemarks are seen as ways to establish what is called “loyalty beyond reason.”

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